John Kerry
November 2nd, 2003
John Kerry is the first presidential campaigner to place ads on blogs. BlogAds Henry Copeland says, “You can see them running soon on Atrios, Politicalwire, Blogshares and Talkingpointsmemo.” Henry also notes that “Ads on Talkingpointsmemo have been averaging clickthrus near 2%.” To which I reply, “well honey, ultra-niche media buys always work best, but media buyers hate them because they can’t expand the campaign if it works.”
Apparently Kerry’s campaign is also sponsoring TheOnion, but not Slate or Salon. Can you say quirky?
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