Microsoft
Calling Slate and MSNBC “one-offs”, Maggie Wilderotter, SVP Biz Strategy proclaims “Microsoft is not in the content business,” in this Online Journalism Review interview. She notes that MSN plans to continue as a content aggregator, relying on a mixture of ads and consumer subscriptions for revenue. “When we look at subscriptions, it will be from a personalization perspective. When we look at aggregation of free data, we look at it from more of a mass market.”
She also notes Microsoft has not ceased its commitment to ebooks, and is investing in R&D to add ebook-viewing capabilities to every platform rather than forcing folks to buy a stand-alone reader. Well, ok. Somebody tell Barnes & Noble. http://www.ojr.org/ojr/kramer/1065653930.php
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