Consumers Prefer Corporate EZines to Media EZines
September 18th, 2003
Gosh darn. According to the Quris consumer email preferences study just released “independent media outlet newsletters (examples: from a newspaper media site or individual writer) “rank extremely low on consumers’ lists of email they like. Just 15% said they really like independent media email.
In comparison, 22% said they really liked scheduled email newsletters from corporations.
Great – so media now fall behind corporate marketing pieces. Makes me think media are not trying hard enough to give the public what they want.
http://www.marketingsherpa.com/barrier.cfm?currentID=2450
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