Anne Holland

Survey Data on Consumers Paying for Music Online

August 26th, 2003

Burst Media online ad network just sent me a release with lots of fun data and pie charts from a survey they did of 6,300 consumers
who download music for free online. Fun data points:

– One in five (22.0%) respondents “would pay” to download copyrighted music from the Internet. 38.5% “would not pay” and
39.5% are “not sure.” The segments most likely to say they are willing to pay to download music from the Internet are college graduates (27.4%) and households earning $50,000 or more (29.9%).

– Interestingly, male downloaders are more likely than female downloaders to say they are willing to pay to download music from the Internet (20.7% versus 12.2%).

Note: Burst does *not* allow Web sites offering free downloads of copyright protected music into its network.

http://www.burstmedia.com/release/advertisers/online_insights/august_2003.pdf

Categories: Uncategorized Tags:



We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.