Early Results Data on Salon's Price Increase Promo
Patrick Hurley over at Salon just wrote in, “I know you’re always in the market for new intelligence. We’re raising our prices and have announced it via a daily ticker in our edit well counting down the days until prices increase (you’ll see it if you log on http://www.salon.com/ and scroll down the edit well).
“So far, it’s really getting prospects off the dime and moving new subs, especially for July which is generally quite sluggish. As the days wind down, I think we’ll continue to drive strong demand. Come August 1st we may then “extend the deadline a week by popular demand” to eke out some more subscribers who want to be grandfathered under the charter pricing. Then we’ll roll out the new rates see how (in)elastic our pricing is.”
Very smart — I remember from my days of sub marketing that those price increase specials always worked well. Another great tactic to tack on it to announce a hot new premium the day after the special ends… something to distract them from and add value to the new price. You can offer it to the folks who bought cheaply prior to as a 30 cent upgrade too.
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