Clever Sub Selling Pop-Ups Convert Nos into Yeses
Today I spotted two print mag sub offers that are using pop-ups to convert nos into yes’. If you go to PC World’s online magazine order form and then you decide against buying, as you click away up comes a colorful pop-up with the headline, “Are you sure you want to pass up [the offer]?”
(Which is, as Bruce McCurdy, PC World’s Online Product Development Manager, says, hugely ironic because PC World editors are constantly running front page stories on how to get rid of pop-ups.)
Baseline Magazine, which is a new Ziff Davis title for IT pros, tries a variation on this theme. Instead of a pop-up that looks
advertising-ish, their pop-up when you leave the form without subscribing looks like one of those official grey rectangular boxes your PC uses to ask for instructions sometimes.
The copy begins, “Are you sure you want to navigate away from this page? The form should take under 5 minutes to complete,
etc.” Then the user is prompted to click either “OK” to continue leaving the page, or “cancel” to stay on the page and keep
filling out the form.
http://www.pcworld.com
Baseline: http://www.omeda.com/ziff/bsl/bsl.cgi?p=homepage
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