Anne Holland

Happy Face Overview of Zurich eContent Show

February 18th, 2003

My god I’m underpricing! Interactive Publishing who just put on a conference in Zurich are offering their transcript with the
ruminations of 20 experts on what will happen in interactive publishing 2003-2005 for 830EUR (about US$889). You can get a 4-page summary for free here which includes a very nice group photo of the speakers smiling together as they think about future online profits.

The main finding? Speakers felt that only 20-30% of the revenue potential of online has been realized. Plus they felt much online
media was too “mass” in nature which pleases neither users nor advertisers who want to get niche, targeted, and personal in a
way only online can provide. (Long scary link).
http://www.interactivepublishing.net/works/ipreport/freesummary.php?Contents
ummit_Session=942966cb2f5f529e5b32f17f3eddb7af

[In contrast my ContentBiz event transcripts are just $149. If you buy a ticket you get one free, but ooh that was a
shameless plug wasn’t it?]

http://www.sherpastore.com

Categories: Uncategorized Tags:



We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.