Cut Back on Color in Your PDFs
Why is there so much color in your electronic docs?
This is a problem we run into almost invariably with publishers and authors who want us to sell their PDFs or other-electronic-format reports in our Store. They stick all sorts of stuff in color. The cover page, their logo, critical points in the text, lines on charts, etc. The problem is that if your document is longer than a very few pages most people will print it out to read. And most people either (a) use black and white printers only or (b) don’t want to use up the far-more-expensive color ink in their cartridges on your logo.
If color is critical to making your point, then create a version that prints ok in black and white and then give links to a protected Web site for color views.
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