Email Publishing: A Legitimate Industry
Wahoo! We nailed down the last of the 14 speakers and at long last the line-up for our long-awaited ContentBiz Email Newsletter Publisher’s Summit is up at the Summit site. Note the very cute “ticket” graphic by our Web guy Ryan.
http://sherpastore.com/store/page.cfm/1979
You’ll also probably be able to tell from the description of the show, that I was feeling annoyed when I wrote it. My frustration stems from the fact that loads of people lump email newsletter publishing all together into one pile no matter whether the newsletter is published as a business, or if it’s published as a marketing ploy by a non-media company. In fact, about half the people who nominated themselves initially to be speakers were on the marketing end. They wanted to do speeches about stuff like, ‘How to use an email newsletter to market your company.’
I culled through those and just invited the speakers who were experts on business issues if the newsletter itself IS your company! You know, stuff like how to sell ads, how to sell subscriptions, how to sell content-related ancillaries (ebooks, teleseminars, etc.).
Why do I care about this so passionately? Well partly because I get tired of being asked, ‘Well what does MarketingSherpa do?” by people who read our newsletters. “We’re a media company with 8 newsletters.” I say. They reply, “Yes, but what business are you really in?” Um, that would be publishing.
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