Pricing EBook Multiple Copy Sales
There’s a hot discussion on one of the e-publisher lists I’m a member of about what to do when folks want to buy multiple copies
of an ebook. Here’s the answer I posted there (bear in mind I’m a publisher who’s routinely asked for and gotten print buyers of $200 reports to pay me $125 per each additional copy they made of that report on their own copier machines):
Content is *not* valued by the media it’s delivered in. If that were the case all CD ROMs and DVDs would cost the same, and all
Web sites would be the same price.
You should keep your production costs in the equation simply to know what your margins are. However, beyond that you are selling
knowledge, a better life, a better business, more satisfied employees, trust in your brand name, etc.
For perspective: in the research report sales field I used to market $15k reports that were 10 pages copied and stapled together, while my former company also gave away copies of
expensively produced glossy 4-color magazines free to qualified readers. Production values didn’t equal value.
Content did.
Trust me on this one, I’ve marketed bulk and site license subscriptions to about everything you could name in my time. The bulk discounts are the same no matter what your production price is (as long as you can afford it).
Rough-not-to-be-taken-seriously numbers
5-10 copies – 10% off
11-25 – 20% off
26-50 – 30% off
50+ – call for quote
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