When Ezine Advertisers Use Filter-Sensitive Words

Anne Holland July 30th, 2002

Got ad creative in today from a sponsor that’s guaranteed to get our issue stopped at the border by spam filters because it has the word “free” in all caps, so I sent it back with some suggestions.

I also realized this means we really have to adjust our media kit to give the long list of stuff you can’t do in email these days. Which make me think, could there be an easier way?

Here’s my proposal: Somebody entrepreneurial please set up a site where publishers and advertisers can pay a monthly fee to put their proposed copy into a form, submit and have it come out the other end with stuff that might get it filtered highlighted.
Anybody up for it?

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