Anne Holland

What Are You Publishing On 9/11/02?

July 29th, 2002

Re: My question a few Blogs back about publishing on 9/11 this year, Rob Morrow writes, “I, personally, will be turning my site (www.1wizards.net) black on 9/11/02 with just a message stating that it’s been a year and Bin Laden is still out there somewhere. On that date, I think that no news is bad news!”

Ankesh Kothari, of MaxMailer, says, “Living in the real world, if we don’t publish a condolence note on that day, we will get lots
of hate mail; telling us in many words that we are inhuman.

Just writing a condolence note on sending it to your list won’t bring in any cash. Hardly any goodwill too; as most of the publishers and newsletter owners will be writing a similar message. My advice would be to take the middle path: Write a bit of both.

Start with a paragraph giving respect. Then you could say something like: ‘People have not lost their spirit. The best way to show Osama Bin Laden that he can’t shake us is by following our routine and showing him that we are not affected by his inhuman act.’ Then follow it with your daily newsletter.

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