Why Media Buyers Say No to Your Sales Rep

Anne Holland March 5th, 2002

Semi-obvious, but still useful comments on selling online ads successfully today in Tom Hespos’s MediaPost column entitled, “Why didn’t we make the plan?” If your ad sales reps ever wonder that, it’s worth checking out:

http://www.mediapost.com/dtls_dsp_Spin.cfm?spinID=109399

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