Chart Reveals Who Will Buy Online Subs
February 12th, 2002
It loads a bit slow, but this PDF newsletter from e-subscription tech firm SandLot features a fun front-page article everyone selling subscriptions online will enjoy. The article briefly describes results of recent Fulcrum Analytics research into who’s most likely to buy content online, and what sort of content do they buy. (If you were rooting for young sports fans to win the jackpot, you’d be right on the money.)
http://www.sandlot.com/sandlotreview/SR-Jan2002.pdf
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