Anne Holland

Check out Data Conversion Lab's Ezine

February 5th, 2002

Just got my first issue of the Data Conversion Laboratory newsletter. The Company converts content into digital formats such as XML, but the newsletter is definitely not one of those annoying look-how-great-we-are marketing pieces. In fact, if you’re remotely interested in digital content, or epublishing, there’s something for everyone.

In this issue, they reveal that Europeans are (far) more likely to pay for wireless content than Web site content, pens are going digital, and what the differences are between the three different types of PDFs. Also, for document conversion questions, check out their library at the link below.

(BTW: No that wasn’t a paid announcement, to my knowledge I’ve never met anyone from the Lab. However, if I ever do, I’ll definitely complain about the way they turn their name into an acronym and fling it about everywhere. Unless you are a very, very, very famous company and willing to put zillions behind branding an acronym, USE YOUR WHOLE NAME. It’s too hard for people to remember who or what the heck you are. Branding 101.)

Newsletter -> http://www.dclab.com/dclnews0402.asp
Technical Library -> http://www.dclab.com/dcllibrary.asp

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