Advice for Online Ad Sellers
Excerpted from an essay entitled, “10 Things I Hope to be Grateful for in 2002” by Jeff Minsky VP/Director of Media Convergence RappDigital, that his PR guy just emailed over:
“4. Faster response times from sellers. While I am sure there are many sellers that would ask for planners to return their calls more often and in timely fashion, I refer to when a buy is made. If you pitch an agency on how great your media will perform and how wonderful the service will be, you probably should make sure you follow up on this or the buy will never be made again. How much more so when a major ad partnership is negotiated with a “portal” site? If you get the multi-million dollar buy, please make sure that you staff up properly, and not just with Sr. Level employees, but people who do the actual work as well.
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