Warning: Excite May Not Forward Any Email
Sad news on the Excite @Home email address transition front — it appears that Excite will NOT be forwarding messages sent to its address to the new emails customers are assigned. For Sherpa this means we could lose as much of 5% of our hard-won opt-in list this week. (Ouch!) I’m sending an emergency message to my subscribers to let them know if they have Excite-related accounts, they must switch the addresses immediately or lose
service.
In the meantime, here’s an update from Ben Isaacson, Executive Director of AIM the Association for Interactive Media :
“After hearing back from AT&T, it looks like this is Excite@Home’s issue not forwarding on the emails. AT&T didn’t seem to take that much interest in it, but referred me to the Excite people in a way that says that things are pretty bad between the company. It sounds like they’re just trying to milk a few more $$ from AT&T before going under.
I’ve left a message with my contact at Cox as well and will get back to you about it.
As far as I’m concerned, this represents a stronger need for ECOA services. While Veripost-Return Path, Fresh Address, and others are building their companies, it’s times like these when we wished that they were set up at the same time as the email list
business many years ago. I would imagine that in future ISP consolidations, ECOA will be a critical factor.
Best,
Ben
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