New Online Ad Sales Tactic for Vendor Guides
Clever ad sales tactic from PRWeek, the weekly print tabloid for PR professionals. They are selling the advertisers in their “listings” section in the back (you know where businesses pop short ads with their logo, 8-12 to a page) on an email version. Now once a month PRWEEK subscribers get a special emailed guide to a different type of vendor.
This month’s email subject line is “Do you need to find a PR firm? with this email you can search by State or even Industry sector!”. The HTML email is really nothing more than their print directory scanned in. Paying PR firms have thumbnail logos and brief text descriptions that hotlink to their own Web sites. The Ad Sales guy in charge could not give me exact sales figures
(secrecy) but admitted it’s really popular.
If you are a B2B trade magazine or trade directory publisher, this is a great idea to steal. For a free sample, email matthew.gull@prweek.com
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