Auditors Slap ZiffDavis for Giving Away Subs via FreeBizMags.com

Anne Holland July 14th, 2004

If you are counting sponsor-paid subscriptions as part of your overall paid circ, the ABC audit bureau is watching like a hawk. ZiffDavis’s PC Magazine has been censured for counting more 100,000 subs they’d given away to qualified readers via Synapse’s FreeBizMags.com as paids.

The problem was that the sponsor didn’t pay the bill on time, and ABC only allows six months. More details at Circulation Management Mag today.

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