Using Print Monthly Offer to Sell Online Subs – Comic Book

Anne Holland July 28th, 2004

Gotta love it — as their premium (free gift with order) to a new multiplayer online role playing game, the marketing team behind City of Heroes is offering a printed monthly comic book.

Reader Mary Murphy at Studio Artifacts emailed me to say both her husband and 11-year old daughter have subscribed and get, “a 4-color comic book every month to subscribers. Decent art, good content with multi-story arcs, and fan created art and fiction.” The continuing story arcs and fan fic probably both help with loyalty and retention.

And retention is the name of the game when it comes to subscription profits.

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