Seybold Marketing Tactic: Switch Paid Ezine to Free!
One good way to promote paid online content is to give a bit of it away in a free ezine. Seybold Seminars, Publications and Consulting, which covers the print publishing industry, is now giving away one whole ezine — the weekly Seybold Bulletin: News and Views on Professional Publishing Tools for print and Web publishers — to promote its other offerings.
“Making the Seybold Bulletin available to the entire Seybold community will make this publication a forum for everyone involved in any publishing discipline,” Cynthia Wood, Seybold Publications editor, said in a press release.
MediaLive International, Seybold’s parent company, also said it has redesigned the 100K-sub ezine, its companion to the bimonthly Seybold Report, and subscribed its paid users to that publication instead.
Check out the newly free ezine here.
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