Keep your welcome page current
When was the last time you revisited your email newsletter’s “Welcome” note? It’s awfully easy to whip up a note “Thank you for subscribing, etc.” on the spur of the moment when you first start a newsletter, and then to forget entirely about it forevermore.
I just revisited Sherpa’s Welcome letters for the first time since we launched. And oh yeah, there are improvements to make. Stuff like:
– Rewording the editorial and privacy policy summaries so they fit our current letters
– Adding in links to “Best of” articles or white papers to drive folks back to the site
– Adding in a special offer for new subscribers on behalf of a marketing partner or our own site’s store.
What made me think of this? I just subscribed to EditorandPublisher.com’s newsletter and they have no Welcome letter at all beyond the yucky Lyris “subscribed as” message. Oops.
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