Online Publishing Association: Big Boys Club?
The new OPA (Online Publishing Association) just announced their membership rules. You gotta have “quality” original content, dedicated editorial and revenue-generation staff, and oh yeah, pay them $20,000-$100,000 per year depending on how many millions you’re making online. So I guess the non-gargantuan publishers are definitely not invited.
This kinda annoys me. They’re thowing a party but only the rich kids are invited. Aren’t trade associations supposed to be about the companies that are in that trade? After all, a majority of the issues that bigger publishers face also affect the smaller ones. Such as privacy regulations, online taxes, online ad rates and sales practices, ezine delivery problems, etc.
The Magazine Publishers of America association’s minimum dues are $1000 year. Newsletter Publishers (NEPA) is $395 a year. National Newspaper Association starts at under $200. OPA starts at $20,000? Oh come on. http://www.online-publishers.org
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