Typos Can Wreck Your Brand
September 25th, 2001
Ouch. Reason #471 to institute companywide rules for all sales/marketing-related email activities: Typos can make your brand look so incredibly stupid.
Here’s a not-so-fun example sent in today by one Sherpa reader:
“Please visit our site and place your add for free and surch our data base for free as well. http://www.tempready.com/irhome/wh001.html”
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