Hey SurveyMonkey! Can you say, "Brass balls"?
September 6th, 2001
Talk about emarketing chutzpah! Online surveying engine SurveyMonkey.com tells visitors to “compare us” and then gives hotlinks to 39 competitors from Active Websurvey to Zoomerang on its pricing page under the headline “The Best Value Anywhere.”
I’ll bet this tactic turns out just like the typical 100% money-back guarantee offer. People see it, are reassured enough to buy, but then never take you up on it because they are too lazy to. Inertia rules.
Hey SurveyMonkey! Can you say, “Brass balls”?
[Note 12 hours later: SurveyMonkey’s President Ryan Finley just wrote in, “Thanks for the plug! Not sure if I agree with the “brass balls’ part…but hey, I consulted with my girlfriend and she agreed. :)”]
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