Tech Marketing to Tech Marketers: Follow Your Own Advice!
Why is it that companies that are trying to market services or tech to marketers are often the worst marketers of all?
Here’s an excerpt from one marketing tech firm’s notice which appeared in Iconocast yesterday:
“‘A rules-based engine is not personalization,’ says David Blyer, president of SPSS Enabling Technologies Division (ETD). He believes personalization can only be truly realized when marketers apply analytics and predictive technology. That’s a specialty of his 50-person division in Miami, which practices “predictive analytics CRM.” Suffice it to say ETD is an MSP (marketing services provider) able to supply complete marketing solutions, most based on SPSS’ CustomerCentric Solutions (CCS) offerings. ‘We built a services organization because we want users to be successful with our software,’ notes Blyer. A perfect example is a dashboard ETD developed for MSP Azerity.”
You know, if I wanted to read something with that many acronyms I would have joined the armed forces. Why the rant? Well, because too many marketers (yes including pros with big budgets) are still learning Internet marketing 101 and 201, and writing like this doesn’t help. We’re all trying to build an industry and a knowledge base here. So, use dense terminology to impress venture capitalists if you have to. But write clearly to impress marketing professionals.
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