Rich Media Ads Make a Splash
November 15th, 2001
Since we first did a Case Study on the then-ground breaking Ford Explorer rich media ad on Yahoo six months ago (little birds flew across the screen to eat bird seed and then an actual truck appeared to burst out of the your screen at you), the grand experiment has become almost situation normal. Late this evening when I popped into Yahoo’s home page, a giant lemon floated across my screen to splash in a button ad full of “diet coke”. I don’t know if it made a sound doing so, because hardened by various Flash-based ad agency sites, I turned down my speakers to “silent” weeks ago.
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