Clever Use of a Pop-Up
November 5th, 2001
Online surfers are getting savvier and savvier to pop-ups these days … learning to click them closed before they even see the full creative. So I was charmed by a pop-up that appears when you leave the hb4u.com Web site. Not only does it load fairly quickly to stop the closing click, but the headline forestalls you by saying, “WAIT! Before moving on…” Very clever because it acknowledges that that’s exactly what people are doing, and then speaks directly to it. Perhaps something to test.
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