Microsoft's New Hotmail Rule Good for eMail Marketers
November 1st, 2001
According to an article in today’s MediaLifeMagazine, Microsoft has a new Hotmail rule. Previously Hotmail closed down accounts that hadn’t been visited in 60 days, then last month they changed it to 45 days, as of yesterday they changed it to 30. And it’s not out of the range of possibility that they could make that deadline even shorter someday, in order to save server space.
This is good news for email marketers because it means the lists you use will be a bit more likely to open and respond to your messages.
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