Famous yellow Classmates.com banner lives on
Billions and billions and billions served. I just found out that the famous yellow Classmates.com banner (which we did a Case Study on a while back), has been served up online since 1997! In dog years that’s 35. In banner years that’s since about December 25, 1 AD.
Mark Grimes, President of e/y/e/s/c/r/e/a/m interactive inc. emailed me tonight, “Just an FYI, eyescream built the ‘classic’ Classmates banner in 1997, the B/W photograph is the founders (Randy Conrad’s) spouse’s picture. We tested the exact same banner (among other things) just with a white background change, and the yellow background was three times as effective in clickthroughs AND conversions.”
In case you’re wondering which is Randy’s wife — she’s the smiling girl with the blonde hair. Now hundreds of millions of people have clicked through on her high school photo to meet her. It’s a freakish kind of celebrity, but hey.
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