LL Beans hits the mark with thoughtful confirmation email

Anne Holland December 17th, 2001

This morning I received an email from LL Bean with the unusual holiday subject line,“Shipping Confirmation (may contain gift information)” Then the confirmation email itself started with the following note:

PLEASE NOTE: The following message may contain information about gifts to be delivered from L.L.Bean. If you share this email address with someone else–and have not recently placed an order at L.L.Bean–please do not read on. We don’t want to spoil a surprise!

All too often, especially in quest of growing sales though personalization tech, e-retailers and e-marketers forget that sometimes two or more people use the same computer, the same store account log-in, and even the same email account. LL Bean hits the mark with this thoughtful note.

Categories: Uncategorized Tags:

We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.

Spammers rip-off opt-out line Fedex uses new interactive form for speaker requests