MarketingSherpa's UK newsletter becomes Marketing Monitor
December 11th, 2001
This past January, we sold off our UK newsletter, MarketingSherpa.co.uk to British trade publisher Chinwag. Now they’ve relaunched the publication under a new name — Marketing Monitor. (Not quite as snappy as Sherpa but I guess the new economy requires a bit more serious sobriety in terminology.) Anyway, the first issue is out and it’s got quite a useful article on how British banks and banking customers are moving online. If you’re interested in that sort of thing, go here.
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