Anne Holland

Dictionary.com wants double opt-out for "Word of the Day"

February 21st, 2002

This morning, in a fit of streamlining zeal, I unsubscribed to five daily newsletters I receive. Dictionary.com has a “Word of the Day” list, that’s nice to get, but inessential, so it made the cut list. Unsubscribing meant sending an e-mail message to the list. Imagine my surprise when I received back e-mail from Dictionary.com asking me to confirm my unsubscription! Double opt-out for Word-of-the-Day? Kind of reminds you of that creepy guy who couldn’t take the hint in high school. Unsubscribe means unsubscribe in my book.

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