Anne Holland

How Loud Should Your Rich Media Email Be?

February 5th, 2002

How loud should your rich media email be? I’ve heard some complaints this morning from folks who just received a new eTrade campaign in their in-boxes sent via RadicalMail. My advice, assume the recipient’s speakers are set on high and their office/cubicle is very quiet. Anything that would seem blaring is too loud. It’s not like TV or radio where there already was a constant noise level. Do you really want recipients first (and only) reaction to your lovely rich media campaign to be “Oh my god, how do I turn this thing off?!”

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