Kudos to Lands' End for a fabulous April Fools promotion

Anne Holland March 27th, 2002

Kudos, kudos, kudos to Lands’ End for their fabulous “April Fools” promotion currently underway at their site. This is some of the best online copywriting I’ve seen from a cataloguer because it combines the timeliness, irreverance, and personality of great personal Web sites, with solid sales points.

Sample copy: Snowman Print Flannel Pants

Colorful Snowman Bottoms that had about the same effect on sales as the sun did on ol’ Frosty. While the season may be long past, the flannel is still pretty soft. And heck, you sleep with the lights out, right? 100% cotton. Machine wash. Imported.

[Note: How exciting! Thom Pharmakis the copywriter responsible for this Land’s End promotion just emailed over “You made my day!” Well, he totally deserved it.:-)]

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