Why techies shouldn't be allowed to write copy
Why Techies Shouldn’t Be Allowed to Write Copy (Part 1143). This morning I got email from a company I’ve never heard of called dbTrigger. The rich-text email was really nicely done. It captured enough of the challenges I face in a day and promised me relief. It even motivated me to click on the Online Tour button. This is where the techies took over. A nicely done flash demo began with the words: “This is your login screen, it contains your user name, password, and ODBC profiles.” ODBC profile? It would be interesting to see the numbers on how many people closed their browsers at that point. The email used the expression “business applications,” but the demo said “ODBC profiles.” Too bad. Looks like a useful product. The folks who wrote the email should hope that people call the sales number at the bottom instead of taking the tour.
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