Direct postal mail campaign? Here's deciphering help for that data card
March 6th, 2002
Useful link of the day — if you’re planning a direct (postal) mail campaign and aren’t a true list rental expert, this one-page PDF called “How to read a data card” will be really helpful. It clearly explains what all the jargon on a list information sheet means so you can make the best decision. For example, did you know the phrase “email” means that you can get the postal mail list sent to you via email, not that there are email addresses on the list?
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