Nonprofit Online News Struggles with the Same Email Marketing Issues as Everyone Else
April 11th, 2002
If you’re involved in the non-profit or not-for-profit community, definitely check out Nonprofit Online News, now celebrating its fifth anniversary. One of my favorite recent articles,Preventing the Nonprofit Spam Epidemic, is actually relevant outside of the non profit community, because they are struggling with the same email marketing issues everyone else these days. What’s spam and what’s not? How good are so-called permission lists on the rental market? What’s a true “opt-in” and does it really matter if a list is built using opt-out instead?
Categories: Marketing
