Quris Inc. finds 52% of email users delete messages from unrecognized senders unopened
I never, ever cut and paste post here from press releases, because, you know it’s lousy reporting and you deserve better. However, just a few seconds ago I got a release in my in-box that I think has such impact that it’s worth quoting. Here’s the note I got from David Libby of Libby Communications (the PR Guy):
“Fifty-two percent of 1,256 regular e-mail users surveyed by integrated email solutions agency Quris Inc. said they delete messages from unrecognized senders unopened. Another 21 percent said they may open them but are annoyed when they do. What’s more, these users said on average that commercial email overall makes up 66 percent of the volume they receive and that spam takes up 35 percent of their inboxes. Marketers who think that simply getting permission is enough should think again.”
I’ve asked David to shoot a full copy of this study to me so I can report on it further in next week’s MarketingSherpa issue. In the meantime, you can read the full text of the release, which has a few more factoids, at Quris’s site here.
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