Anne Holland

Old fashioned skills still rule for email marketing campaigns

August 12th, 2002

I just got an email marketing campaign with the subject line, “Friend, your dog can be smarter!” This reminded me that in this world of getting HTML versus text, and rich media such as Flash or audio in email, and all the gizmos we can do as e-marketers, when it all comes down to it all that matters is picking the right list, having an offer that your target audience will immediately be enthralled by, and writing hits-the-spot copywriting.

Old fashioned skills still rule.

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