Sur La Table cleverly coordinates email and print catalog
August 8th, 2002
Home cookware retailer Sur la Table just came up with a clever spin on the whole how-do-I-coordinate-email-and-print-catalog front. I just got an email newsletter issue from them entitled “Sneak preview of our new fall catalog.” Who can resist a sneak peek? The HTML message shows a smallish picture of the front cover of the catalog which you can click on to open it online. Plus the product featured on the front cover of the catalog is also separately pictured with a special price. Nicely done.
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