Anne Holland

Email marketing on Sept 11th might offend some customers

September 9th, 2002

If you are a marketer publishing an email newsletter for promotional purposes, and you have an issue due out Sept 11th, my suggestion is to move your issue to the 12th. The 10th is too close (in fact any recipients in Asia and Australia will already be “in” the 11th) and frankly you risk offending people on the 11th.

I’m personally a gung ho let’s-keep-the-economy-strong-and-rolling-as-our-first-defense person. My personal inclination would be to publish and promote on the 11th just as sort of a flag waving activity in and of itself. However, my own feelings don’t matter in this area. My readers and customers feelings are what counts. And some of them would be deeply offended if we published. I respect that entirely. We’re not publishing or doing any marketing activities on the 11th.

Categories: Uncategorized Tags:



We no longer accept comments on the MarketingSherpa blog, but we'd love to hear what you've learned about customer-first marketing. Send us a Letter to the Editor to share your story.