CRMGuru changes its newsletter name to
September 5th, 2002
Excellent! Today just as I was complaining to one of our reporters on the phone that the term “CRM” has been so over-used, abused and confused that it’s basically meaningless, Bob Thompson who heads up CRMGuru.com emailed everyone saying he’s changing the name of his newsletter (which more than 100,000 business execs get) to “CustomerThink” because in the end that’s what really matters.
It may be a made up word, but as far as I’m concerned it’s my word for the day.
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