The best press release of the year addresses journalists' reality
September 3rd, 2002
Best emailed press release of the year (so far) just arrived in my email from the Talented agency in Scotland who obviously understand journalists’ reality. It begins:
“Hi Anne
You’re receiving this press release in plain text format because we know you’re busy and because you’re probably behind a vicious firewall that would rip out any HTML content. But if you can spare a moment, please click on the link below to read it in your browser, where you will be able not only TO SEE the attached images, but also TO DOWNLOAD THEM for print.http://jpsend.com/vwc?c=5PgcmJKd#user_handle#
Yer tea’s oot…
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