Emailer Discovers Over 50% Download & Turn Off to Read
January 27th, 2003
I’ve just seen some un-published numbers from a survey an email newsletter publisher did to her list. She asked how many of her readers downloaded their email and then turned the Net conection off to read it. A stunningly huge percent of them did (it was over 50%). Obviously this number will vary tremendously depending on your readership demographics. It’s worth surveying your own list if you publish in any type of HTML or rich media that requires a live Net connection to view, or if you depend on clicks from nasty-long hotlinks (i.e. the typical ad’s link) to make money. If you’ve done a survey of this nature lemme know. AHolland@MarketingSherpa.com
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