Just in! Return Path Acquires NetCreations
We don’t know the terms yet (money, deal structure, etc.) but we were just told Return Path has acquired list-management powerhouse NetCreations from Consodata, a unit of Italian directory publisher Seat PG.
“NetCreations isn’t in touble at all,” we are told. “The bottom line is that NetCreations is a healthy company with great market opportunity and strong revenue that (previous owner) Seat PG wanted to unload to focus on its directory business. This is a win-win for both sets of employees, shareholders and partners, as well as for all clients.”
Seat PG, an Italian directory publisher, bought NetCreations in 2001 after bidding successfully over DoubleClick. Acxiom recently acquired other Consodata operating units.
NetCreations CEO Michael Mayor will join Return Path’s board of directors. NetCreations will become a division of Return Path (name: “NetCreations, a Return Path company”) with Mayor as president.
NetCreations is the home of PostMasterDirect, one of the biggest email list managers, as well as Survey Direct for email sampling, ITProsDirect and NetCreations Technology Services.
Some numbers resulting from the deal:
— 1,500 clients, 500 data partners, more than 1,000 channel
partners and 41 million consumers
— 70 employees in New York and Boulder, Co. offices (no word on consolidation or potential layoffs)
More as we learn it!
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