Anne Holland

Convio Gets Mo' Money for Email Marketing

July 6th, 2004

Who says email marketing is dead? Not the venture-capital firms that continue to funnel email expansions. The latest is Convio, which just announced it raised $15 million in a fourth round of financing to help fund product development, expand services and “advance toward profitability.”

The money came from a mix of new and present backers, including Adams Street Partners, Granite Ventures and Silverton Partners.

Convio specializes in helping nonprofit organizations with Web and email services, including marketing. Based in Austin, it’s one of the broadcast vendors profiled in MarketingSherpa’s 2004 Buyer’s Guide to Email Broadcast Firms, the final version which just came out.

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