Martha Stewart Changes Email From Name
July 19th, 2004
Yes, MarketingSherpa is on Martha Stewart’s opt-in list (we’ll join anything to gather samples and look for stories for you.) Anyway, today we got our first broadcast since the prison sentence was announced on Friday.
Before now the emails always came “from” Martha Stewart. But today the name that popped up in our inbox was, “Martha Stewart The Catalog for Living”. Can you say brand separation? Now we’re wondering if open and click rates will differ….
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