The demographics in Canada and the U.S. are shifting. In Canada, specifically, more than 10 groups represent a significant portion of the population. There are about a million Chinese, a million Italians, a million Southeast Asians, etc.
More and more Canadian marketers are watching these demographics. They’re tailoring marketing programs to them, says Jan Kestle, Founder and President of Environics Analytics. She says the financial services and telecom sectors have taken the multicultural marketing lead in North America.
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I got a call this week from a charitable organization. Their cause sounded very, very worthy.
But this is what happened. I asked them: If I made a donation, would they email me a receipt? I made it clear that that would be the only way I would contribute. I have had the experience in the past, where if you donate, the organization will email you a receipt. Read more…
For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been surprising. Read more…
The heads of Sequoia Capital gave a CEO-only presentation on Oct. 7 that I can describe only as the ‘PowerPoint of doom’. The cover slide even had a tombstone on it.
Last week, private equity firms (e.g., Benchmark Capital) and other major investors (e.g., Ron Conway) followed suit, sending a flurry of doom-laden advisory emails to hundreds of CEOs. Read more…
Jacqueline Simpson, Marketing Manager, Tourism British Columbia, and her team are constantly testing their opt-in landing pages for multichannel campaigns. They came upon a particularly outstanding group of findings recently.
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I recently talked with Kevin Ertell, SVP E-Business, Borders, who pointed out some very interesting ways that the retailer is integrating its offline and online channels.
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What are the most pressing issues facing PR professionals today? Garnering better internal communications should be one of them. Read more…
Right now, classic demographics such as ‘Men aged 18-24’ just won’t cut it anymore. I’ve asked MarketingSherpa’s research team to conduct a formal study examining the changing demographics of our fair nation in the face of this seemingly endless series of economic crises. You can expect new demographic reports to appear in future Sherpa newsletters.
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Teamwork is essential to any project involving more than one person. Strong teams are more efficient, reliable and create work of higher quality. It’s impossible for your marketing team to be at its best if it’s not working together. Read more…
Most people in the real estate vertical know that RE/MAX is a top buyer when it comes to television ads. The company spends more than $1 billion annually promoting brand awareness through many channels, including television. Read more…
