Relationships are important when you’re an affiliate manager. The more you know about affiliates on a personal level, the more you’ll know about how they sell your product.
Trisha Lyn Fawver, Director of Affiliate Marketing, New Edge Media, connects with her affiliates on social media sites. It adds to the number of channels that affiliates can reach her and facilitates the flow of ideas, she says.
I’m going over my notes from an interview with Mike Howard, Chief Operating Officer, Kiwibox, today and I’m impressed with his team’s mobile marketing strategy and content management skills. Kiwibox is a teen-based network for user generated content and socializing.
Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an eye on as much of the email universe as possible, I signed up for a few BB&B segments – but not every single one of them – while registering at the site a number of months ago.
The demographics in Canada and the U.S. are shifting. In Canada, specifically, more than 10 groups represent a significant portion of the population. There are about a million Chinese, a million Italians, a million Southeast Asians, etc.
More and more Canadian marketers are watching these demographics. They’re tailoring marketing programs to them, says Jan Kestle, Founder and President of Environics Analytics. She says the financial services and telecom sectors have taken the multicultural marketing lead in North America.
I got a call this week from a charitable organization. Their cause sounded very, very worthy.
But this is what happened. I asked them: If I made a donation, would they email me a receipt? I made it clear that that would be the only way I would contribute. I have had the experience in the past, where if you donate, the organization will email you a receipt. Read more…
For the last few months, MarketingExperiments has been testing which times of the morning work best for their webinar announcements. The results — in terms of number of signups — have been surprising. Read more…
The heads of Sequoia Capital gave a CEO-only presentation on Oct. 7 that I can describe only as the ‘PowerPoint of doom’. The cover slide even had a tombstone on it.
Last week, private equity firms (e.g., Benchmark Capital) and other major investors (e.g., Ron Conway) followed suit, sending a flurry of doom-laden advisory emails to hundreds of CEOs. Read more…
Jacqueline Simpson, Marketing Manager, Tourism British Columbia, and her team are constantly testing their opt-in landing pages for multichannel campaigns. They came upon a particularly outstanding group of findings recently.
I recently talked with Kevin Ertell, SVP E-Business, Borders, who pointed out some very interesting ways that the retailer is integrating its offline and online channels.
What are the most pressing issues facing PR professionals today? Garnering better internal communications should be one of them. Read more…
