Adam T. Sutton

Get Out Ahead with Universal Search Strategy

June 6th, 2008

Online video producer Jim Kukral, of JFK Services, has some interesting thoughts on YouTube and Google Universal Search.

Search competition is not as strong in YouTube as in Google, Jim says. For example, searching “refinance mortgage” in YouTube returns 964 results. Searching in Google returns 11.6 million results. Some other examples:

-“Car loan” – YouTube: 1,430 ; Google: 13.4 million

-“SEM agency” – YouTube: 52; Google: 684,000

-“Green jacket” – YouTube: 811; Google 717,000

Obviously, there is less competition for YouTube’s rankings. So, what does this have to do with Google Universal Search?

Jim thinks it’s only a matter of time before Google Universal Search starts adding more media results – like news, images and video – to keywords marketers competing voraciously every day. Marketers who already have videos indexed on YouTube will have a leg up when Google starts adding video to their keywords’ SERPs.

“There is this unique opportunity for marketers out there right now to start leading the game and getting ranked and get their videos indexed ahead of the game. Because you can literally get yourself on the front page of YouTube results in 24 hours for a strong keyword if you create a good quality video. It’s like it was in Google in 1999 or 2000,” Jim says.

His observation assumes, of course, that Google will add more video to Universal Search. Nonetheless, it’s an interesting strategy.

Adam T. Sutton

About Adam T. Sutton

Adam T. Sutton, Senior Reporter, MarketingSherpa
Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.

Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.

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